Clik here to view.
Calculating What Your Bank Spends on Marketing Compliance Reviews
By Taylor Mahoney, VP of Solutions ConsultingPicture this. The Federal Reserve has just dropped interest rates. So, your marketing team has raced to prepare copy for a timely mortgage product campaign...
View ArticleClik here to view.
Hani Ramzi tells us more about Persado, the power of “Motivation AI”
Latest News in Europe:“When this AI is applied at scale, French financial companies see an average increase of 30% in subscriptions, within the scope of AI application.”Hani RamziPersado Managing...
View ArticleUnlocking AI’s ROI Potential: A Strategic Guide for Financial Services
The adoption of generative AI (GenAI) is transforming industries, with financial services at the forefront of this evolution. However, as banks and other financial institutions embrace AI’s promise,...
View ArticleHani Ramzi tells us more about Persado, the power of “Motivation AI”
Latest News in Europe:“When this AI is applied at scale, French financial companies see an average increase of 30% in subscriptions, within the scope of AI application.”Hani RamziPersado Managing...
View ArticleUnlocking AI’s ROI Potential: A Strategic Guide for Financial Services
The adoption of generative AI (GenAI) is transforming industries, with financial services at the forefront of this evolution. However, as banks and other financial institutions embrace AI’s promise,...
View ArticleClik here to view.
Why Consumers Are Unimpressed By Financial Services Marketing—And What Banks...
It’s no secret that today’s consumers expect more than generic messaging from the brands they trust. And yet, new data suggests that banks are falling short on personalization, pushing many customers...
View ArticleClik here to view.
Banking Tech Awards Name Persado a Finalist in Tech of the Future: AI and...
It’s exciting when esteemed tech industry judges recognize your platform as trailblazing and driving real-world business impact. This week, we celebrated a new accolade for the Persado Motivation AI...
View ArticleClik here to view.
Top Tips for Banks to Engage Consumers Amid Fed Rate Cuts
The climate for consumer lending just got a boost. On September 19, 2024, The Federal Reserve slashed its benchmark interest rate by half a percentage point—the first, and the biggest, cut since March...
View ArticleClik here to view.
Crafting Words that Sell: How Persado Harnesses Specialized Language Models...
Large Language Models (LLMs) have become a transformative force in the marketing industry. Their sophisticated algorithms and vast data processing capabilities can automate and optimize a wide array...
View ArticleThree Ways to Authentically Engage GenZ Using GenAI
Generation Z—those born between 1997 and 2012—is particularly unique. As the first to grow up constantly surrounded by smartphones and social media, these individuals are tech-savvy, drivers of...
View ArticleClik here to view.
Why Consumers Are Unimpressed By Financial Services Marketing—And What Banks...
It’s no secret that today’s consumers expect more than generic messaging from the brands they trust. And yet, new data suggests that banks are falling short on personalization, pushing many customers...
View ArticleClik here to view.
Banking Tech Awards Name Persado a Finalist in Tech of the Future: AI and...
It’s exciting when esteemed tech industry judges recognize your platform as trailblazing and driving real-world business impact. This week, we celebrated a new accolade for the Persado Motivation AI...
View ArticleClik here to view.
Top Tips for Banks to Engage Consumers Amid Fed Rate Cuts
The climate for consumer lending just got a boost. On September 19, 2024, The Federal Reserve slashed its benchmark interest rate by half a percentage point—the first, and the biggest, cut since March...
View ArticleClik here to view.
Crafting Words that Sell: How Persado Harnesses Specialized Language Models...
Large Language Models (LLMs) have become a transformative force in the marketing industry. Their sophisticated algorithms and vast data processing capabilities can automate and optimize a wide array...
View ArticleFive AI Personalization Tools to Watch
Understanding customers’ individual needs and preferences has never been more critical for businesses striving to stay ahead in the competitive market. Marketing personalization is no longer nice to...
View ArticleValentine’s Day Ads: The Emotional Evolution
Valentine’s Day ads are centered around showing appreciation for loved ones usually through gifts. According to data from the National Retail Federation (NRF), consumers plan to spend $25.8 billion on...
View Article3 Ways to Adapt to How AI Is Changing Marketing
Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three...
View ArticleClik here to view.
Lunar New Year Marketing: What This Shopping Season Means for Retailers
Lunar New Year, also known as Chinese New Year or the Spring Festival, has long been synonymous with shopping across China and southeast Asia. The holiday is also growing globally. For the 1.5 billion...
View ArticleClik here to view.
Gartner Report Identifies AI-generated Marketing Content as a Top Use Case...
Generative AI isn’t a new technology. In fact, the ability to produce content such as text, images, video, audio, and more using artificial intelligence (AI) has been around for decades. It was first...
View ArticleClik here to view.
Conversion Marketing Best Practices and Strategies Explained
Art or science? That debate related to marketing is age-old. It was not that long ago that brands relied solely on selling customers on a vibe, lifestyle, or aspiration using out-of-home (OOH) methods...
View Article
