AI 101: Natural Language Processing (NLP)
Before OpenAI’s GPT-3 burst onto the scene a few years ago with the first commercially available large language model (LLM), the modern consumer’s most likely interaction with the category of AI known...
View ArticleThree Ways to Authentically Engage GenZ Using GenAI
Generation Z—those born between 1997 and 2012—is particularly unique. As the first to grow up constantly surrounded by smartphones and social media, these individuals are tech-savvy, drivers of...
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Lunar New Year Marketing: What This Shopping Season Means for Retailers
Lunar New Year, also known as Chinese New Year or the Spring Festival, has long been synonymous with shopping across China and southeast Asia. The holiday is also growing globally. For the 1.5 billion...
View Article3 Ways to Adapt to How AI Is Changing Marketing
Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three...
View ArticleValentine’s Day Ads: The Emotional Evolution
Valentine’s Day ads are centered around showing appreciation for loved ones usually through gifts. According to data from the National Retail Federation (NRF), consumers plan to spend $25.8 billion on...
View ArticleFive AI Personalization Tools to Watch
Understanding customers’ individual needs and preferences has never been more critical for businesses striving to stay ahead in the competitive market. Marketing personalization is no longer nice to...
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Crafting Words that Sell: How Persado Harnesses Specialized Language Models...
Large Language Models (LLMs) have become a transformative force in the marketing industry. Their sophisticated algorithms and vast data processing capabilities can automate and optimize a wide array...
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Top Tips for Banks to Engage Consumers Amid Fed Rate Cuts
The climate for consumer lending just got a boost. On September 19, 2024, The Federal Reserve slashed its benchmark interest rate by half a percentage point—the first, and the biggest, cut since March...
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Banking Tech Awards Name Persado a Finalist in Tech of the Future: AI and...
It’s exciting when esteemed tech industry judges recognize your platform as trailblazing and driving real-world business impact. This week, we celebrated a new accolade for the Persado Motivation AI...
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Why Consumers Are Unimpressed By Financial Services Marketing—And What Banks...
It’s no secret that today’s consumers expect more than generic messaging from the brands they trust. And yet, new data suggests that banks are falling short on personalization, pushing many customers...
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