The Benefits of Experimental Design in Marketing vs. A/B Testing
I. Don’t. Know. Those may be the scariest three words in marketing. No one wants to admit to their boss that they aren’t sure whether a campaign will perform with a particular customer segment on a...
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Financial Services Marketing: Everything you Need to Know About Promoting...
Personal finance is less about the products themselves and more about customer financial needs and goals. Financial services marketing allows financial institutions to educate consumers about how...
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Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement
The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher...
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Conversion Marketing Best Practices and Strategies Explained
Art or science? That debate related to marketing is age-old. It was not that long ago that brands relied solely on selling customers on a vibe, lifestyle, or aspiration using out-of-home (OOH) methods...
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Gartner Report Identifies AI-generated Marketing Content as a Top Use Case...
Generative AI isn’t a new technology. In fact, the ability to produce content such as text, images, video, audio, and more using artificial intelligence (AI) has been around for decades. It was first...
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Lunar New Year Marketing: What This Shopping Season Means for Retailers
Lunar New Year, also known as Chinese New Year or the Spring Festival, has long been synonymous with shopping across China and southeast Asia. The holiday is also growing globally. For the 1.5 billion...
View Article3 Ways to Adapt to How AI Is Changing Marketing
Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three...
View ArticleValentine’s Day Ads: The Emotional Evolution
Valentine’s Day ads are centered around showing appreciation for loved ones usually through gifts. According to data from the National Retail Federation (NRF), consumers plan to spend $25.8 billion on...
View ArticleFive AI Personalization Tools to Watch
Understanding customers’ individual needs and preferences has never been more critical for businesses striving to stay ahead in the competitive market. Marketing personalization is no longer nice to...
View ArticleAI 101: Natural Language Processing (NLP)
Before OpenAI’s GPT-3 burst onto the scene a few years ago with the first commercially available large language model (LLM), the modern consumer’s most likely interaction with the category of AI known...
View ArticleThree Ways to Authentically Engage GenZ Using GenAI
Generation Z—those born between 1997 and 2012—is particularly unique. As the first to grow up constantly surrounded by smartphones and social media, these individuals are tech-savvy, drivers of...
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Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement
The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher...
View ArticleClik here to view.
Conversion Marketing Best Practices and Strategies Explained
Art or science? That debate related to marketing is age-old. It was not that long ago that brands relied solely on selling customers on a vibe, lifestyle, or aspiration using out-of-home (OOH) methods...
View ArticleClik here to view.
Gartner Report Identifies AI-generated Marketing Content as a Top Use Case...
Generative AI isn’t a new technology. In fact, the ability to produce content such as text, images, video, audio, and more using artificial intelligence (AI) has been around for decades. It was first...
View ArticleClik here to view.
Lunar New Year Marketing: What This Shopping Season Means for Retailers
Lunar New Year, also known as Chinese New Year or the Spring Festival, has long been synonymous with shopping across China and southeast Asia. The holiday is also growing globally. For the 1.5 billion...
View Article3 Ways to Adapt to How AI Is Changing Marketing
Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three...
View ArticleValentine’s Day Ads: The Emotional Evolution
Valentine’s Day ads are centered around showing appreciation for loved ones usually through gifts. According to data from the National Retail Federation (NRF), consumers plan to spend $25.8 billion on...
View ArticleFive AI Personalization Tools to Watch
Understanding customers’ individual needs and preferences has never been more critical for businesses striving to stay ahead in the competitive market. Marketing personalization is no longer nice to...
View ArticleClik here to view.
Crafting Words that Sell: How Persado Harnesses Specialized Language Models...
Large Language Models (LLMs) have become a transformative force in the marketing industry. Their sophisticated algorithms and vast data processing capabilities can automate and optimize a wide array...
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Top Tips for Banks to Engage Consumers Amid Fed Rate Cuts
The climate for consumer lending just got a boost. On September 19, 2024, The Federal Reserve slashed its benchmark interest rate by half a percentage point—the first, and the biggest, cut since March...
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